INCREASING ADOPTION
Designing for credibility & usability based on qualitative research | September to December 2025
Increasing Adoption
Decreasing stranger anxiety based on qualitative research | September to December 2025
96%
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96%
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Before
AFTER
Jetzy is a global social network of people who enjoy travel and unique lifestyle experiences...
with adoption and engagement numbers at an all time low.
Qualitative Interviews
were conducted to uncover the primary pain points influencing user drop-offs.
INTERVIEW FINDINGS
“It's hard picking people based on a closeup of what they look like without any context or knowing why.”
84%
“It's obvious that there's a social part and a discount part to the app, but how they connect is not clear.”
72%
Also Learned
additional objections and early usability barriers to adoption.
"The value is unclear."
More
Research & INSIGHTS
Soon!
Check out some of the solutions
redesign rationale
social proof
to reinforce a sense of trust and credibility on a reenvisioned Home page highlighting engagement activity
96%
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Social Media
marketing outreach for Jetzy's top valued page.
Personalized Recommendations
on a reenvisioned Explore page
Preset Greetings
as friendly conversation starters to ease first steps.
Rewards Program
to gamify engagement.
96%
% BOOST IN VISITORS
“This finally doesn't feel like a dating app. I would connect with someone here.”
76%
More
Details &
Data
Research
Soon!
Coming
usability testing
conducted revealed pain points affecting early onboarding.
Coming
Soon!
Bloopers IN the Iterative Design
key to the refinement process!
Coming
Soon!